Take Ad Supported "free" Music and Media Downloads to Scale

Um, well, not exactly the newest idea in the world; besides, if you consume the advertising, it's not FREE now, is it? Nevertheless, companies like SpiralFrog and QTrax once again have old media's panties in a bunch and there is renewed banter about which of these services might be first to achieve sustainable, profitable, markets of scale and universal kitchen-table brand awareness such as a Yahoo, Google, or Ebay.

So given that their panties are already in a bunch, isn't it just about time to go for the full wedgie and distance ourselves from the old media playground bullies altogether? Why should they continue to collect their fat paychecks from a machine that no longer delivers the audience that it delivered a quarter century ago? The answer is, they shouldn't, and won't for very much longer, despite (or perhaps because of) the increasingly disingenuous and presumptuous anti-piracy jihad against media consumers.

In Is P2P Ready for Sponsored Downloads? on eMarketer.com, we see yet another clear example that old media's terrorist jihad against defenseless college student music downloaders is as disingenuous as it is exploitive of people who are in such a captive situation as being shackled by student debt and confined to a college campus.
The suggestion that music can be free, even if supported by ads, tends to draw controversy. Prince recently drew fire by giving away copies of his latest CD in copies of the UK Mail on Sunday — never mind that The Mail paid him do to so.
Case in point: the artist, formerly and now re-known as Prince, created a product and sold that product to a customer. So what's the problem? The problem is an increasingly irrelevant and obsolete regime attempting to hold artists and new distribution technologies hostage to Cold War model for media management, distribution, and monetization.

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